CTA Components

⚠️ Important Notice: We are transitioning from <bw-widget> to <nw-blocks> tags. While <bw-widget> is still supported for backward compatibility, all new implementations should use <nw-blocks>. Please update your existing widgets when possible.

Overview

The CTA (Call-to-Action) components provide flexible ways to display links and buttons with tracking capabilities. There are four main component types:

  • ctaLink: Renders a simple styled hyperlink
  • ctaGeoLink: Geo-targeted link based on user location and product
  • ctaButton: Renders a styled button with customizable colors
  • ctaGeoButton: Geo-targeted button based on user location and product

A simple call-to-action link with tracking and styling options.

Basic Usage

Expand me...

dcKey b60bee34115788ea908b38259e6d419b

Claim bonus

With Custom Text

Expand me...

dcKey a6065e343451591f99a7fb0325775553

Override translation

Container Specification

You can specify whether the link should be wrapped in a span (inline, default) or div (block).

Expand me...

dcKey e6eba8c77bc2ba99a81aecd4c4b9b10f

Container is div
  it is not inlined with text
Expand me...

dcKey 25db8542e53ede28aa433779c6b297bb

Container is span by default   it is inlined with text (default is span)

Advanced Configuration

Customize font size, colors, and hover effects using the configuration attribute.

Expand me...

dcKey 8772fdda760a782ae4d1e36595e42c73

Claim bonus

Attributes Reference

Attribute Type Default Description
id string required Component identifier (ctaLink)
cloaked-link string - The cloaked tracking link slug
text string - Custom link text (overrides translation)
translation string "cta-claim-bonus" i18n translation key
target string "" Link target attribute (_blank, _self, etc.)
rel string "nofollow" Link rel attribute
container string "span" Container element (span or div)
hover-color string "#0E5DB9" Link color on hover
tracking-target string - Additional tracking target parameter
tracking-data string - Custom tracking data
override-url string - Override the generated URL
referer string - Referer parameter for tracking
configuration JSON {"fontSize": "inherit", "color": "#0F73E6"} Styling configuration object

A geo-targeted call-to-action link that automatically selects brands based on user location, product, and language.

Basic Usage

Expand me...

dcKey 0a87d9b761e0a3d997c0291eca0bb073

S'inscrire

With Custom Configuration

Expand me...
404: ctaGeoLink, cfRayID a08852851f40a140, short: undefined, product: undefined, country: US, language: , currency: undefined

With Brand Name Placeholder

Use ##brand_name## in your text to dynamically insert the brand name.

Expand me...

dcKey 0f7d202583381b85ebc3db4cc68beb52

Ton bonus chez Betclic Sport

With Text Override and Brand Placeholder

Expand me...

dcKey eaee1e8c276e7b04e5c82a63f422144b

Youpi trop bien : Betclic Sport !

Attributes Reference

Attribute Type Default Description
id string required Component identifier (ctaGeoLink)
brandposition number 0 Brand position in the geo-targeted list (0-indexed internally, use 1 for first)
product string - Product type (e.g., “SB” for Sports Betting, “CA” for Casino)
language string - Language code (e.g., “fr”, “en”)
country string - Country code (e.g., “FR”, “US”)
country-state string - State code for US/CA (e.g., “NY”, “ON”)
selling-point-type string "general" Type of selling point to display
text string - Custom link text (supports ##brand_name## placeholder)
translation string "cta-claim-bonus" i18n translation key
target string "" Link target attribute
rel string "nofollow" Link rel attribute
container string "span" Container element (span or div)
hover-color string "#0E5DB9" Link color on hover
tracking-target string - Additional tracking target parameter
configuration JSON {"fontSize": "inherit", "color": "#0F73E6"} Styling configuration object

ctaButton

A styled button component with customizable colors, gradients, and hover effects.

Basic Usage

Expand me...

dcKey 9155b13e4e204f6159cf28b130388d44

With Custom Text

Expand me...

dcKey f24ba80e46eaca9f53414e1a522e5f9d

With Advanced Configuration

Customize button appearance with gradient colors, hover effects, size, and more.

Expand me...

dcKey d83df43705743313289e065f782ec213

With Right Arrow Icon

Control the display of the right arrow icon.

Expand me...

dcKey b9a80d84fe5f8d062cfdbcf865838ee1

Attributes Reference

Attribute Type Default Description
id string required Component identifier (ctaButton)
cloaked-link string - The cloaked tracking link slug
text string - Custom button text (overrides translation)
translation string "cta-claim-bonus" i18n translation key
target string "_blank" Link target attribute
rel string "nofollow" Link rel attribute
show-right-arrow boolean true Show/hide the right arrow icon
tracking-target string - Additional tracking target parameter
tracking-data string - Custom tracking data
override-url string - Override the generated URL
referer string - Referer parameter for tracking
configuration JSON See below Styling configuration object

Configuration Object:

{
  "fontSize": "14px",
  "buttonColors": ["#05842A", "#05842A"],  // [gradient-start, gradient-end]
  "buttonHover": "#096725",
  "width": "300px"
}

ctaGeoButton

A geo-targeted button that automatically selects brands based on user location, product, and language.

Basic Usage

Expand me...

dcKey fcaffb9d0fcf3be478fa2700d8a3bdbb

With Brand Name in Text

Expand me...

dcKey 6297fbc2872b1057160d3ad721d97d75

With Custom Text and Brand Placeholder

Expand me...

dcKey c0428b5ba771694fecbb67618d15b4a2

Attributes Reference

Attribute Type Default Description
id string required Component identifier (ctaGeoButton)
brandposition number 0 Brand position in the geo-targeted list (0-indexed internally, use 1 for first)
product string - Product type (e.g., “SB” for Sports Betting, “CA” for Casino)
language string - Language code (e.g., “fr”, “en”)
country string - Country code (e.g., “FR”, “US”)
country-state string - State code for US/CA (e.g., “NY”, “ON”)
selling-point-type string "general" Type of selling point to display
text string - Custom button text (supports ##brand_name## placeholder)
translation string "cta-claim-bonus" i18n translation key
target string "_blank" Link target attribute
rel string "nofollow" Link rel attribute
show-right-arrow boolean true Show/hide the right arrow icon
tracking-target string - Additional tracking target parameter
configuration JSON See ctaButton config Styling configuration object (same as ctaButton)

Backward Compatibility

All examples above use the new <nw-blocks> tag. If you need to use the legacy <bw-widget> tag for backward compatibility, simply replace <nw-blocks> with <bw-widget> in any example:

<!-- New way (recommended) -->
<nw-blocks id="ctaButton" cloaked-link="greatwin-casino" >
</nw-blocks>

<!-- Old way (still supported) -->
<bw-widget id="ctaButton" cloaked-link="greatwin-casino">
</bw-widget>

Both tags work identically and support all the same attributes and functionality.

Common Use Cases

<nw-blocks id="ctaLink" cloaked-link="your-casino" text="Play Now" ></nw-blocks>

2. Geo-Targeted Button for Multiple Markets

<nw-blocks id="ctaGeoButton" 
    product="CA" 
    language="en" 
    text="Join ##brand_name## Today!" >
</nw-blocks>

3. Custom Styled Button with Tracking

<nw-blocks id="ctaButton" 
    cloaked-link="your-casino"
    tracking-target="homepage"
    tracking-data="promo-2024"
    configuration='{"buttonColors": ["#FF6B35", "#F7931E"], "width": "200px"}' >
</nw-blocks>

Check out <nw-blocks id="ctaLink" 
    cloaked-link="your-casino" 
    text="this amazing offer"
    container="span"
    configuration='{"color": "#e74c3c", "fontSize": "inherit"}' ></nw-blocks> today!